Digital media continues to grow and Google reported that 2015 marks 4 seasons that web searches done on cellular devices have surpassed desktop searches in 10 countries!
Mobile is continuing to grow so rapidly that it must be the leading digital platform for media consumption. 62% of total digital media activity originates from tablets and smartphones combined, 54% of these activity comes from apps alone, based on Comscore.
At the time of April 21, 2015, Yahoo is now indexing mobile apps, which allows these phones rank looking engine results. See the SearchEngineLand article about app search engine ranking. Simply what does this all mean to suit your needs and your business? You will need a mobile app!
What are the advantages of owning an app for your business?
As mobile marketing is maintaining growth, more and more corporations are hopping on the mobile app bandwagon to get in touch with "on-the-go" consumers, drive a boost in traffic, generate repeat business, increase sales through better product promotion, and most importantly, be accessible to their customers, on the mobile devices, 24?7.
Owning an app to your business takes marketing efforts to a whole new level. Apps aren't only for huge companies like Amazon, eBay and Wal-mart anymore. Medium and small businesses are upping their marketing strategies and expanding their customer reach with mobile apps.
Today's technology has provided us the whole planet at our fingertips! Cell phones have rendered pay phones and many landlines obsolete because we usually takes all of them with us wherever we go. That gives businesses an enormous marketing advantage. Let's consider the advantages a mobile app offers your business plus your customers:
1. Reinforces your brand
2. Increases your visibility and accessibility on mobile phones
3. Builds relationships and loyalty together with your customers
4. Generates repeat business with app tools like coupons and loyalty cards
5. Enhances social network strategies
6. Connects you with "on-the-go" consumers
7. Increases sales with push notifications
8. Your products/services are typically open to your web visitors 24?7
9. One touch access to your contact information
10. Provide directions to your location anywhere your web visitors are
11. Fast appointment setting for your customers
12. An application is much more easily accessible and loads faster than a website
13. Increase customer engagement and offer value
14. Customers have easy access to your social websites posts
15. Stand above your competitors
Why a Mobile App is preferable to a Website
Important thing: An application loads and operates faster! It will only take another to submit whereas an internet site will take significantly longer, specifically mobile user has bad reception. Mobile optimized websites serve a significant business purpose, but they don't replace the requirement for apps. Let's consider a side-by-side comparison:
• Mobile phone applications give you almost immediate access for the content you may need, websites don't
• Mobile phone applications come in the app stores, websites don't
• Mobile apps are able to keep your business in direct exposure to your clients through push notifications, websites don't
• Mobile apps will always be visible for the home screen of your cell phone, websites are not always visible
Does one understand the power that mobile marketing apps have to offer? With features like push notifications, it is possible to instantly reach your clients with much less commitment than snail mailing sales ads, let alone, considerably less advertising costs. Though the biggest benefit a mobile app provides your enterprise is return on your investment.
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